A choice today can echo for generations

Women are the backbone of community. They weave the fabric of family life – pouring vitality, support, and resilience into every step they take. When we work to raise women up, we raise a whole society with them. 

Together and right now, our choices can be stones that cast positive ripples that will be felt for generations to come. Connection, care, and a commitment to each other. 

From fires stoked to children’s heads stroked, thirst ridden treks for clean water, and finding the courage to fight for survival at every turn – women in India’s slums and rural corners are facing a whole new set of challenges. 

Even before the pandemic, starvation and deprivation were a part of daily life for so many women and children in these communities. Now, as the crisis rages, these corners of the world are at breaking point and we can’t forget those who were already battling for basic needs. 

Every mother and child deserve the chance to thrive

From trying to keep their children’s hands clean without a trickle of safe water to not having access to base supplies like sanitary towels and hand sanitizer, no route to medical care, and not even a mask - even in the darkest days, these mothers can be a light for their little ones. A soft lullaby for sleep and the comfort of close arms, love can be found in abundance but food and all that is needed for survival can be scarce. 

We can bring our own warming flame of love and comfort to mothers through our partner Sevachild. 

While it can be overwhelming to know where to start, we are reminded that the smallest action can make a difference and we have power within our purchasing decisions. With every Sivana purchase, 10% is shared with Sevachild to deliver ration packs, food, and necessities to families in some of India’s hardest hit states. 

Sevachild have been on the ground in India for many years, running outreach programs to protect expectant mothers from disease and sickness due to lack of nutrition, along with focusing their efforts on helping prevent blindness and vitamin A deficiency in children. Bringing strength, healing, nutrition, education, and sustainable solutions for thousands of families, Sevachild wants every mother and child to have the chance to thrive. 

Together, let’s carry the weight

Post pandemic there is an even deeper dire situation in the urban slums and Sevachild are channeling all of their efforts to actively help families get through the toughest of times. With lifesaving monthly food rations for hundreds of mothers and children, this direct action can alleviate a little weight and keep death and starvation from the door.

Food to share around the table, sanitizer to keep small hands sweet, the dance of needle and thread as women make face masks for their family, the dignity of sanitary towels, and the sigh of relief that care is coming. A little humanity goes a long way.